Seven2 News

May 6, 2008: Artocracy website wins a Webby.

May 1, 2008: Tom Goes to the Two.

Feb 4, 2008: Seven2 Announces Snow Report Widget and Apple iPhone Application.

July 25, 2006: iMediaConnection.com digs WorkforAtlas.com created by Seven2 and Wexley School for Girls (read more).

July 18, 2006: BarberBrigade.com from Seven2 and Wexley School for Girls showcased on iMedia Connection. (read more)

December 20, 2005: Seven2 & Sedgwick Rd. receive praise from industry professionals for Ashtraymouth.com. (read more)

October 3, 2005: Seven2 Creates Web Site and Online Ads for Youth Anti-Smoking Campaign (read more)

August 23, 2005: Seven2 Interactive Announces Poderator (read more)

March 14, 2005: Seven2 Interactive wins 12 in Addy Award debut. (read more)

October 18, 2004: Seven2 Creates Online Ad Campaign for O'Neill (read more)

September 27, 2004: Seven2 Launches Website and Online Campaign Promoting Ogo (read more)

July 8, 2004: Online Industry Veterans Create New Interactive Agency (read more)

For Immediate Release:
May 6, 2008

Artocracy website wins a Webby.

SPOKANE, WA – The global Web community has voted Artocracy.org as Best Art Website of the year in the Webby People's Voice Awards. The site is designed by 2 x 4 of New York, NY and produced by Seven 2 Interactive of Spokane, WA. Copy was written by Matt Samelson of Denver, Colorado.

This year, nearly 500,000 votes were cast by people around the world for their favorite sites, videos, and ads in The Webby People's Voice Awards presented by Nokia.

Hailed as the "the Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 550-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

Artocracy's founder, Megan Murphy, would like to "thank everyone who took the time to endure our requests to vote for us, pass it along to friends, Facebook for giving us our account back (after too much spam), friends on MySpace, and all of our families who relentlessly asked friends to vote for Artocracy. Thank you, your vote did count in this election."

For more information contact:

Nick Murto
nick@seven2.net
509.624.1222

7 South Howard
Spokane, WA 99201

For Immediate Release:
May 1, 2008

Tom Green stops by Seven2 during his 2008 West Coast Road Trip.

Scott and Bradley give Tom Green some Seven2 love

Bradley invites Tom up for a mid-day tequila shot

A warm welcome from a few of the Seven2 crew

Tom gives a thumbs up with his new buddies. Tola is so excited to discover that Tom shops at the same place he does...

Tom loves it at Seven2

Tom representing Seven2 on the streets of Spokane.

For Immediate Release:
Feb 4, 2008

Seven2 Announces Snow Report Widget and Apple iPhone Application

SPOKANE, WA – Digital agency Seven2 creates an iPhone snow report application and widget in a partnership with SnoCountry.com, the largest snow conditions reporting service in the world.

The Apple iPhone application allows skiers and snowboarders to track the latest conditions at their favorite ski resorts from their phone. Once a user has selected a specific region they are provided with a list of corresponding resorts. Every time they open the application the snow report for the chosen resorts are updated. “Within days of the initial launch there were already thousands of users of the iPhone applications and the snow report was such a hit that Apple awarded it as one of their staff picks” says Nick Murto, principal at Seven2.

Seven2 also created a widget version of this popular snow reporting tool. Customers can embed the widget on their Facebook page, MySpace page, blogs and other social networking sites. In addition, the widget can be placed on the user’s desktop if they are running Mac OS, Windows Vista or Yahoo! Widgets. This allows them to have the latest resort information at their fingertips.

Murto created PowderChurch.com, a social networking site that allows skiers and snowboarders to share stories, photos and videos of their winter pastime. Many of the Powder Church members had been asking for a way to easily find these snow reports in one place. Now, Seven2’s widget makes it easy for thrill-seekers everywhere to find the perfect time to head to the mountain.

SnoCountry is operated by real skiers and riders who know the Snow. SnoCountry delivers customized snow conditions reports for alpine skiing, cross-country skiing and snowboarding, along with resort information, including trail maps, to a vast array of media partners including a national network of radio and television stations as well as numerous web sites. SnoCountry's media partners include firms like USAToday.com, Associated Press, MSN Weather, The New York Times and many more that turn to SnoCountry for the most useful ski resort information in the world, year round. For more information contact SnoCountry at info@snocountry.org or (603) 443-8812.

Seven2, a digital agency, creates engaging web experiences, online advertising campaigns, games, social networks and web applications for some of the largest brands in the world including AT&T, Nintendo, MTV and NickJr. From their start in 2004, they’ve grown to more than 18 employees and are currently seeking more talented web designers and developers to join the team and share in the company’s success.

See the iPhone Snow Report at: http://www.apple.com/webapps/weather/snoconditionssnowreporting.html

View the Snow Report Widget at: http://snocountry.seven2.net/widget/



For more information contact:

Nick Murto
nick@seven2.net
509.624.1222

7 South Howard
Spokane, WA 99201

For Immediate Release:
Monday, October 3, 2005

Seven2 Creates Web Site and Online Ads for Youth Anti-Smoking Campaign

SPOKANE, WA – Seven2, the online advertising agency, has created , a web site and online ad campaign for the Washington State Department of Health to help raise awareness about the “grossness” of smoking. Seven2 partnered with Seattle advertising agency Sedgwick Rd. who hatched the original idea and created the TV, radio and other traditional elements for the campaign.

The campaign, aimed at 11 – 14 year olds, leverages the theme, “Kissing a smoker is just as gross,” and uses pictures of dolls chewing on gross items such as dead rodents and rotten food to drive home the point that kissing a smoker is disgusting.

“It is a great project to be a part of because the imagery is so arresting.” said Tyler Lafferty, one of Seven2’s principals. “We’re excited to be helping Sedgwick Rd. and WSDOH reach kids with a good message.”

The web site encourages visitors to feed a doll head any number of disgusting items including rotten tomatoes, fish heads, cockroaches and a dead rat. The site has a viral game component that lets users challenge their friends in the Yuck Chuck Challenge. There is also a gallery for downloading desktop wallpapers, mobile phone wall papers and instant messaging icons. The entire campaign is expected to run through 2006.

Seven2 is an online advertising agency specializing in both brand and direct response campaigns. The firm’s clients include Nintendo of America, Cingular Wireless, Netflix, New Line Cinema and MTV.

See the work in their portfolio at: http://www.seven2.net/portfolio/



For more information contact:

Tyler Lafferty
tyler@seven2.net
509.624.1222

7 South Howard
Spokane, WA 99201

For Immediate Release:
Tuesday, August 23, 2005

Seven2 Interactive Announces Poderator

SPOKANE, WA – Seven2, an online advertising agency, has today announced its new free service called Poderator: http://www.poderator.com

Poderator is an online tool that allows Podcasters to easily create the complex RSS files needed to publish their Podcasts. Traditionally many Podcasters manually create their own RSS feeds, but the task is moderately complex for the average publisher.

Once a user sets up their account, they simply fill out web form fields that are used to generate the RSS file. Each time the user creates a new episode of their podcast they come back to their Poderator account and add a link to that new MP3 file. They then generate a new RSS file to replace over their old one.

Poderator is the brainchild of Nick Murto, principal at Seven2 and Matt Cardoza, Seven2’s Senior Application Developer. “We had clients that were interested in the technology, but they really were not sure where to start” says Murto. Seven2 was also working on their own podcast at the time, but could not find any tools available to help them publish their feeds.

Poderator is a free service and there are no current plans for a subscription model at this time. Podcasters will need to provide their own hosting environment to store their MP3 and RSS file.

Seven2 hopes to add features to Poderator based upon user requests.

For more information contact:

Nick Murto
nick@seven2.net
509.624.1222

7 South Howard
Spokane, WA 99201

For Immediate Release:
Monday March 14, 2005

Seven2 Interactive wins 12 in Addy Award debut.

SPOKANE, WA – Seven2 Interactive, an online marketing agency, took home 12 Addy’s in the firm’s first ever Inland Northwest Addy Awards.

The "Ogo Promotional Website", created for AT&T Wireless / Cingular, received the highest honors, including the Interactive Media’s Best of Division award and the Golden Pixel design award.

Seven2 also garnered several awards for its Online Banner Ads, including "Psycho 2" for O’Neill Surf Gear, "MTV Beach" for AT&T Wireless / Cingular, and "Instant Message Rain", also for AT&T Wireless / Cingular.

The company’s own promotional materials received several accolades as well. "A Gelatinous Blob is Coming to Town", a holiday-themed multi-media campaign, won three awards in the Industry Self-Promotion category.

"We’re certainly not in business to win awards", said Nick Murto, Seven2’s Director of Client Services, "but it’s great that this work was recognized since it proved to be very effective for our clients. Awards like these confirm that you’re breaking through the clutter. I’m very proud of our team."

The full list of Seven2’s Addy Awards:

The Golden Pixel Award:
Ogo Promotional Website
Cingular /AT&T Wireless

Best of Division: Interactive Media
Ogo Promotional Website
Cingular /AT&T Wireless

Gold Addy:
Interactive media: Web sites, consumer, Flash Based
Ogo Website
Cingular /AT&T Wireless

Silver Addys:
Interactive media: Online, Banners
Instant Message Rain
Cingular /AT&T Wireless

Interactive media: Online, Banners
MTV Beach
Cingular /AT&T Wireless

Interactive media: Online Campaign
Ogo Online Campaign
Cingular /AT&T Wireless

Interactive media: Mini Sites
Halo2 Sweepstakes
Cingular /AT&T Wireless

Interactive media: Online, Banners
O’Neill Psycho2 Banners
O’Neill

Advertising Industry Self-Promotion: Creative Services, Cards/Invitations
A Gelatinous Blob is Coming to Town: Email
Seven2

Advertising Industry Self-Promotion: Campaign
A Gelatinous Blob is Coming to Town
Seven2

Advertising Industry Self-Promotion: Creative Services, Interactive
A Gelatinous Blob is Coming to Town
Seven2

Interactive media: Online, Pop-ups
Instant Message Rain
Cingular /AT&T Wireless

Seven2 Interactive is an online marketing agency specializing in customer acquisition and user experiences. The firm’s clients include Nintendo of America, Cingular Wireless, Netflix and O’Neill.

See the work in their portfolio at: http://www.seven2.net/portfolio/

For more information contact:

Tyler Lafferty tyler@seven2.net 509.624.1222

For Immediate Release:
Monday, October 18th, 2004

Seven2 Creates Online Ad Campaign for O’Neill

SPOKANE , WA – Seven2, the online marketing agency, today announced the launch of an online advertising campaign for O’Neill, the world’s original surf brand. The campaign is designed to create awareness for O’Neill’s Psycho 2 wet suits.

O’Neill selected Seven2 only weeks before the banners were set to run on Surfing Magazine’s web site. Quickly, Nick Murto, Seven2’s Director of Client Services, put together a team and got to work.

O’Neill was looking to keep a consistent, integrated look based on the print advertising campaign that was running in popular surf magazines.

"The Seven2 team did a fantastic job interpreting our brands need for creative execution bringing to life our print ad campaign for online flash advertising." said Drew Dougherty, O'Neill's Creative Director. "They exceeded our expectations with delivering a quality product on tight deadline. We're stoked!"

“O’Neill is such a fantastic brand to be working with,” said Brandon DeLauney, Seven2’s Creative Director. “I’ve always loved their gear.”

Seven2 is an online marketing agency who works with clients nationwide to deliver highly effective online marketing and web development services. Seven2’s principals have years of experience executing successful web strategies for companies like Nintendo, Motorola and National Geographic.

For Immediate Release
September 27, 2004

Seven2 launches Website and Online Campaign Promoting Ogo

SPOKANE, WA – Seven2, the online marketing agency, today launched the web site for a new product and service from one of the largest wireless carriers in the United States. It's an innovative new device that enables users to send and receive instant messages, e-mails and text messages from just about anywhere. Users can even send instant messages from their existing AOL, MSN and Yahoo! accounts.

The web site introduces and showcases the device, explains the service and a features an easy to use demo to try it out. The site also highlights pricing and other frequently asked questions. Primarily built in Macromedia Flash, the site creates a rich, engaging user experience.

“This is an exciting new product, Seven2 is honored to be a part of this effort.” said Nick Murto, Director of Client Services. Not only did the agency develop the web site, but they also developed an online advertising campaign that is running on major web portals including AOL, MSN and Yahoo!.

Seven2 is an online marketing agency who works with clients nationwide to deliver highly effective online marketing and web development services. Seven2’s principals have years of experience executing successful web strategies for companies like Nintendo, Motorola and National Geographic.

Visit the Ogo website : attwireless.com/ogo
View the Ogo online campaign: Click Here

For Immediate Release
July 8, 2004

Online Industry Veterans Create New Interactive Agency

SPOKANE, WA– Today, Nick Murto and Tyler Lafferty launched Seven2, an interactive communications agency focused on delivering highly effective online marketing and web development services. Leveraging years of experience and expertise with clients like Nintendo, Motorola and National Geographic , their mission is to help clients utilize the Internet to strengthen customer relationships, increase efficiencies and maximize revenues.

According to Lafferty, "Seven2 offers clients three core services - online marketing, web design and development, and the creation of custom web-based tools to help clients address opportunities or solve problems unique to their businesses."

Seven2's approach to online marketing begins with strategic planning and design exploration to develop and execute both email marketing and banner advertising campaigns.

"We believe effective web design starts with the end-user," said Seven2's Murto. "We focus on usability and help clients develop and realize their web site objectives with the end-user foremost in mind."

Murto and Lafferty have extensive experience implementing web strategies for organizations large and small including Ericsson, AT&T Wireless and Cascade Designs.

Seven2's expertise in the development of web-based tools to help clients solve business problems or address inefficiencies has resulted in the creation of project management systems, tradeshow calendars, content management systems and image databases. Seven2's principals have built tools for AT&T Wireless, Telect and Spokane Hoopfest.

Seven2 Leadership

Tyler Lafferty / Director of Business Development

Tyler started in the Internet industry over eight years ago working at one of the first interactive agencies in the Northwest. With many years of marketing experience on the client side, Tyler brings a fresh view to the process and dynamics of client / agency relationships. Over the years, he has developed and executed hundreds of web strategies for both large corporations and small emerging companies.

His industry expertise has been utilized for speaking engagements at area business conferences and local colleges and universities. Additionally, Tyler has sat on local college IT advisory boards and been a member of the National Association of Manufacturers' eCommerce roundtable.

Prior to starting Seven2, Tyler was Vice President of Client Services at WhiteRunkle, where he served as a member of the firm's management and new business development teams.

Tyler focuses on business development, strategic planning and value-added partnerships.

Nick Murto / Director of Client Services

Nick has spent nearly a decade in marketing, advertising and agency management. For the past seven years, he's been tasked with overseeing operations and growth for WhiteRunkle Interactive - a division that's seen steady growth, year after year.

Nick advanced from the Director of Interactive Services to the division's Vice President. He served as a member of WhiteRunkle's management and new business development teams for over six years. Nick also sits on the website and graphic design advisory boards for Spokane Falls Community College and the Hoopfest strategic information technology committee.

His accomplishments include a number of local advertising awards (Addy's) and national recognition in graphic design magazines.

Nick focuses on strategic planning and operations of the agency.